Additional Resources

Commercial Radio Australia

http://www.commercialradio.com.au

Commercial Radio Australia is the national industry body representing Australia’s commercial radio Broadcasters. Visit http://www.commercialradio.com.au/ for extensive information about the effectiveness of radio in your next advertising campaign.

Research shows that over 80 per cent of people who hear a radio commercial have visited that website as a result. Over two-thirds of commercial radio listeners are online daily and these listeners are using the internet to shop, research or download information.

Commercial Radio has the unique ability to engage listeners in situations where other media cannot and influence consumers at time of purchase. For example, radio has the ability to engage grocery buyers in the car, building top of mind awareness as they consider purchase options.